Micro Influencers | HYPR

Discover and activate top micro-influencers

Search our database of millions of micro influencers globally. HYPR is an influencer marketing program that lets you discover, analyze, activate, measure, and manage influencers for your brand.


Micro-influencers are individuals that have anywhere between a couple thousand and 100,000 social media followers. They are authentic experts in their niche, and highly trusted by their followers. Recent studies have also shown that micro-influencers generate significantly higher engagement than celebrity influencers.

While finding relevant micro-influencers may be a challenge, the HYPR platform — an influencer discovery and management platform — provides a solution to this problem by allowing marketers to find top influencers on Instagram, Twitter, Facebook, YouTube and more. HYPR uses detailed audience intelligence and influencer analytics which come together through the influencer search tool — a search feature that allows brands and agencies in all fields to discover influencers based on their profile, audience interests, engagement and demographic info.

Find Micro-Influencers across all Verticals

In order to successfully leverage influencer marketing, you need to find influencers who are the right fit for your target audience. In other words, influencers whose audience demographics large overlap with your target audience.

With the HYPR platform, you can get the granularity you need from searching our database of over 12 million creators, ranging from celebrities to micro-influencers and more.


Find and analyze influencers based on:

  • Geographic location
  • Audience demographics
  • Audience psychographics
  • Topics, hashtags, or brands mentioned in their posts
  • Engagement rates with followers
  • True followers and positive audience health

Top Micro-Influencers in Fashion, Beauty, Travel, and More

Jacob Andrew True is a traveling photographer and front-end web developer based in Mary Esther, Florida. Over the past 6 years as a photographer he has been fortunate enough to have turned what was once a hobby into a career. Jacob has just over 13K Instagram followers, with audience interests including nature, adventure, and travel. He has an impressive 15.85% engagement rate.

Jordan Santos is a social media strategist, tastemaker and fashion blogger who posts about beauty, fashion, cosmetics, photography, travel, skincare, luxury, and food. She is based in the Los Angeles, and 61% of her primarily female audience is located in the US. Although Jordan is a micro-influencer with only 60K Instagram followers, she has a high engagement rate of 3.7%.

​Steph McDonald is a micro-influencer who shares content about personal wellbeing, health, and fitness. Steph shares her lifestyle experiences and insights with her audience of 70K Instagram followers, 80% of which are female, and 27% of which are located in the US, despite Steph being based in Sydney, Australia. She also has an exceptional Instagram Health Score of 97/100.

This campaign used micro-influencers and earned 84% engagements with its target audience.

innisfree used HYPR to select influencers from a database of 12 million, managed influencer relationships, and monitor the performance of the highly successful campaign.

The beauty brand worked with micro-influencers to create beautiful content around its Holiday collection, earning ROI with its target audience of diverse, millennial women and calculating a true reach.

Download Case Study

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engagements with the target audience of young women in the US aged 18-26 who are interested in fashion, beauty, and natural topics. Download case study >

Demo the Platform + Find Beauty Influencers

Request a demo of the HYPR platform today and discover, evaluate, and activate beauty influencers for your brand or agency. We’re an award-winning influencer solution trusted by hundreds of Fortune 500 brands and top agencies.