Beauty Influencers | HYPR

Discover and activate top beauty influencers

Search our database of over 300,000 beauty influencers globally. HYPR is an influencer marketing program that lets you discover, analyze, activate, measure, and manage influencers for your brand.


Over two-thirds of marketers consider finding relevant influencers their biggest influencer marketing challenge. The HYPR platform is an influencer marketing platform to find top influencers on Instagram, Twitter, Facebook, YouTube and more.

HYPR uses detailed audience intelligence and influencer analytics which come together through the influencer search tool — a search feature that allows companies in the beauty, makeup, and hair space discover influencers based on their profile, audience interests, engagement and demographic info.

Find Influencers for Beauty, Makeup, and Hair Campaigns

In order to successfully leverage influencer marketing, you need to find influencers who are the right fit for your target audience. In other words, influencers whose audience demographics large overlap with your target audience.

With the HYPR platform, you can get the granularity you need from searching our database of over 12 million creators, ranging from celebrities to micro-influencers and more.


Find and analyze influencers based on:

  • Geographic location
  • Audience demographics
  • Audience psychographics
  • Topics, hashtags, or brands mentioned in their posts
  • Engagement rates with followers
  • True followers and positive audience health

Top Beauty Influencers and Makeup Artists on Instagram and More

Nikkie de Jager is a Dutch makeup artist and beauty influencer. She gained online popularity in 2015, after her vlog ‘The Power of Makeup’, went viral and inspired many other videos of people showing their faces with and without makeup. She has 12 million Instagram followers, 81% of which are between ages 19-32, with topic interests of beauty, makeup, and eyeshadow.

Katy is a makeup enthusiast who posts about beauty, luxury, fashion, lifestyle, and travel. She is based in California, United States. Her audience is 93% female, and of her 2 million Instagram followers, many are from different ethnicities.

Raschelle Msroshposh is a freelance makeup artist and hair stylist. She posts content about beauty, fashion, lifestyle, and her relationship on social media. She is based in Toronto, Ontario, Canada. Her audience of 700k YouTube subscribers is racially diverse, and she has exceptional scores for audience health.

This beauty influencer campaign earned 84% engagements with its target audience.

innisfree used HYPR to select influencers from a database of 12 million, managed influencer relationships, and monitor the performance of the highly successful campaign.

The brand worked with influencers to create beautiful content around its Holiday collection, earning ROI with its target audience of diverse, millennial women and calculating a true reach.

Download Case Study

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engagements with the target audience of young women in the US aged 18-26 who are interested in fashion, beauty, and natural topics. Download case study >

Demo the Platform + Find Beauty Influencers

Request a demo of the HYPR platform today and discover, evaluate, and activate beauty influencers for your brand or agency. We’re an award-winning influencer solution trusted by hundreds of Fortune 500 brands and top agencies.