When searching for influencers for a brand campaign, we utilize the HYPR platform to look deeply at influencer profiles to determine engagement, demographics and what we see as a unique feature from HYPR, the influencer’s primary and secondary interests by following. We also utilize HYPR to track affinity for current brand ambassadors and to see the global footprint of influencers to ensure we’re working with talent that can organically reach our consumers.
Jamie Cygielman, Chief Marketing Officer & EVP
Iconix Media Group
April 12, 2017