Best Practices

  • influencer marketing dos & donts

    Influencer Marketing Dos and Don’ts

    In the past, marketers would secure a celebrity, sports star or supermodel to be the face of a campaign or…

  • Peaceloveshea

    How To Choose An Influencer Marketing Agency

    The introduction of Key Opinion Leaders has shifted the scope of marketing from traditional advertisements and campaigns to activating influencers.…

  • What Is KOL In Marketing?

    The digital age has seen a shift in marketing with the emergence of KOL. KOL, better known as Key Opinion…

  • find the right social media influencer

    How to find the right social media influencer for your campaign

    Word of mouth marketing—that recommendation from a friend, family member or colleague—is the most valuable marketing strategy a company can…

  • The Unrivaled Benefits of Influencer Marketing

    Influencer marketing — projected to claim a $5 billion dollar market share by 2019 — is swiftly surpassing traditional methods…

  • instagram-influencer-analytics

    (Effective) Instagram Influencer Marketing 101

    Instagram is becoming the fastest growing social channel for marketers in 2017. By 2019, influencer marketing is projected to claim…

  • Influencer Marketing Platform

    The different types of influencer marketing platforms

    Influencer marketing is about to explode in the year 2017. Every marketing or business site you read has a dozen…

  • influencers

    7 Ways To Avoid Con-Influencers

    Influencers are everywhere. There are many routes to take when searching for the right influencer, whether you are a well-known…

  • Fashion-influencer

    Develop Your Own Influencer Marketing Strategy

    There have been so many successful influencer-based campaigns that it makes it difficult to figure out what they all have…

  • Measuring Influencer Marketing Campaign

    In the end, influencer marketing is just like any other marking strategy in that it is a learning opportunity that…