Best Practices

  • 4 types of influencers

    Types of Influencers

    Influencers are all around us. If you take a look around you can see influencers in your daily life. Your…

  • cool kids

    Are long-tail influencers the cool kids from high school?

    Do you remember the cool kids from high school? We all have to admit that at one point during our…

  • Long tail theory

    The Rise of the Long-Tail Influencer

    At HYPR, we believe in the power of long-tail influencers. If you’ve heard of them before, you probably agree with…

  • Improve SEO

    How Influencer Marketing Can Improve Your SEO

        Search engine optimization – known colloquially as SEO – is hands down the best way to drive traffic…

  • Kate Upton influencer report

    The Power of an Individual – Part 2

    In our last post, we discussed influencer marketing and how it is making its way into our social feeds– and…

  • The Power of an Individual

    The Power of an Individual

    Marketing is changing. As our lives shift away from newspaper, radio, and TV ads, many of us are left staggering…

  • Instagram on mobile

    Instagram is Getting a New Algorithm

    Instagram just recently announced that it will be rolling out a new filtered newsfeed in the upcoming months. As always…

  • engage with influencers

    How Adblockers are Making the Case for Influencer Marketing

    The impact of influencer marketing will be gigantic in the years ahead. Driving this trend is largely the advent of…

  • reach out to an Influencer

    How to reach out to an Influencer?

    HyPR is the best tool for both agencies and brands not only to find the right influencers to hire or…