Author archive for admin

  • That New York Times Article About Influencer Fraud

    2017 was a challenging year for media organizations. For the first time they were facing real scrutiny for how trustworthy…

  • influencer marketing dos & donts

    Influencer Marketing Dos and Don’ts

    In the past, marketers would secure a celebrity, sports star or supermodel to be the face of a campaign or…

  • Peaceloveshea

    How To Choose An Influencer Marketing Agency

    The introduction of Key Opinion Leaders has shifted the scope of marketing from traditional advertisements and campaigns to activating influencers.…

  • What Is KOL In Marketing?

    The digital age has seen a shift in marketing with the emergence of KOL. KOL, better known as Key Opinion…

  • find the right social media influencer

    How to find the right social media influencer for your campaign

    Word of mouth marketing—that recommendation from a friend, family member or colleague—is the most valuable marketing strategy a company can…

  • The Unrivaled Benefits of Influencer Marketing

    Influencer marketing — projected to claim a $5 billion dollar market share by 2019 — is swiftly surpassing traditional methods…

  • instagram-influencer-analytics

    (Effective) Instagram Influencer Marketing 101

    Instagram is becoming the fastest growing social channel for marketers in 2017. By 2019, influencer marketing is projected to claim…

  • Ryan Berger - Fox 5

    Ryan Berger on Fox 5 News

  • Influencer Marketing Platform

    The different types of influencer marketing platforms

    Influencer marketing is about to explode in the year 2017. Every marketing or business site you read has a dozen…

  • guide to micro influencers

    The Ultimate Guide to Micro-Influencers!