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    Influencer Marketing and the FTC

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    People Hate Display Advertising

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    Types of Influencers

    Influencers are all around us. If you take a look around you can see influencers in your daily life. Your…

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    Are long-tail influencers the cool kids from high school?

    Do you remember the cool kids from high school? We all have to admit that at one point during our…

  • Long tail theory

    The Rise of the Long-Tail Influencer

    At HYPR, we believe in the power of long-tail influencers. If you’ve heard of them before, you probably agree with…

  • HYPR - list of influencers

    How to use HYPR

    Welcome to HYPR, the only platform in the world that provides cross-platform geographic, psychographic and demographic data for over 10…

  • Improve SEO

    How Influencer Marketing Can Improve Your SEO

        Search engine optimization – known colloquially as SEO – is hands down the best way to drive traffic…

  • Kate Upton influencer report

    The Power of an Individual – Part 2

    In our last post, we discussed influencer marketing and how it is making its way into our social feeds– and…

  • The Power of an Individual

    The Power of an Individual

    Marketing is changing. As our lives shift away from newspaper, radio, and TV ads, many of us are left staggering…

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    Instagram’s Bait and Switch

    Instagram launched a new version of its app this morning, touting a much debated change to its logo.   The…